Maison&Objet Paris

Maison&Objet in Paris is one of the world’s most important exhibitions dedicated to contemporary interiors, furniture, and design objects. On this occasion, REIFER CUSTOM was part of the renowned Signature Selection and presented part of its new collection of distinctive designs, showcased together in this combination for the first time.”

The project involved the design and realization of a distinctive and unique exhibition stand, as well as the presentation of three elements from the new “Double Curved” collection, designed by Achim Reifer. The concept was developed around a clear color strategy, combining the natural soft tones of ash wood with a strong yellow counterpart, creating contrast and depth for the precise, sharp, and non-conformist character of the collection.

Open on two sides and held together at the top only by the bridge-like console — which also served as the support for the lamp — the stand allowed visitors to move freely through the space, walk around the objects, and observe them from different angles. The installation invited guests to touch, feel, and experience the creativity and distinctive character of the exhibited furniture.