Elena Walch

This project involved the design and realization of the exhibition stand for the renowned South Tyrolean winery Elena Walch, presented at the 57th edition of the international trade fair “Vinitaly.”

The concept was driven by the desire to optimize the limited exhibition space, offering a clear and elegant presentation of a curated selection of the winery’s most distinguished products. At the center of the stand, a circular installation—evoking the form of a wine barrel—serves as both a spatial anchor and a display element. Horizontal shelving radiates outward, offering a focused yet dynamic way to showcase the bottles.

The signature purple of Elena Walch is used as the stand’s primary chromatic identity, complemented by black metal detailing and oak wood elements. This carefully balanced material and color palette not only reflects the brand’s visual language but also creates an atmosphere of sophistication and warmth, echoing the character of the wines themselves.